Marketing & Sales

Extreme Marketing and very Strong yet professional sales processes and sales staff are a huge component of vacation and travel related sales programs.  You will never create enough walk in traffic to keep a quality sales team in place.  Qualified people do not go out looking for a timeshare, type product.   Consumers won’t buy unless they are sold.  The sales proess varies yet has been the same for 30+ years.

Gen X Timeshare Crowd

Thirty somethings with two kids were in middle school when the Trade Towers went down and most of them only know Bill Clinton as “Hillary’s husband”.  Its a different generation AND SO they identify with different stuff.  When it comes to vacation they are not necessarily looking for a golf resort with a spa offering mud baths and linen table cloths on the dining tables.  They, instead,  may like the idea of a zip line course, hiking trail, yogo on a mountain top or a virtual reality arcade as amenities or those that can be exchanged to.  The first time share presentation I went to had an old lady playing the piano in the lobby and I was given a custom made, frosted, glass ashtray as gift when I walked in.  We don’ t market that way any more and we must be careful to not get stuck in the past when it comes to marketing and sales efforts.

You have made three timely payments to your club purchase, so you qualify for matching down payments to upgrade to a time share …..and now that you have made 12 timely payments, we will take every dollar you have paid and match it one for one and use that as a down payment on a golf course lot, can you and your spouse come by today?